March 12, 2023

♡ jirai kei & ryosangata makeup tutorial ! | my everyday girly routine ♡

 Hello everybun…!

For todays post, I thought it’d be fun to share a little tutorial on my daily makeup. This type of makeup could also be worn for jirai kei or ryosangata type styles, and is my favourite makeup style to do…! it’s so fun and gives you such a doll-like and girly lookI’ve also included some links for purchasing the products mentioned, as well as hair styling tips at the end~

what is Ryosangata and Jirai-kei makeup?

The term ‘Ryosangata’ is a romanised version of 量産型, which literally translates to ‘mass produced type’. This essentially describes someone who dresses according to what is popular and cute for young women in Japan, making the wearer look ‘mass produced’ because the girls who wear this style do appear quite similar…! 
Ryosangata style makeup is, to put it quite simply, makeup that follows such trends. This style of makeup places an emphasis on sweet, pastel colours, eye enlarging contacts, defined tear bags that are known as namidabukuro and an overall sweet and innocent appearance. Ryosangata style makeup uses almost exclusively natural colours, such as baby pink, brown and pastel grey

Jirai-kei (地雷系) makeup, in comparison, tends to feature a darker colour palette, where gradient red lips and darker accents are more common. Main colours typically include purple, black, dark brown, grey and red, and, just like Ryosangata type makeup, there is an emphasis on eye enlarging contacts, defined tear bags, and an overall doll-like, cute and girly look~

I think the two makeup styles can be seen illustrated perfectly by the image above, which I took whilst shopping in Harajuku for cute contact lenses!♡ The heart shaped bubble reads ‘which one are you?’ with adorable illustrations of a jirai girl (left) and ryosangata girl (right). I ended up buying some of the bambi series contact lenses, and was really happy with how they looked…!~

Popular ryosangata and jirai-kei cosme brands

As the goal of ryosangata makeup is to follow cute current trends, it is a good idea to try and purchase products from some of the cutest leading makeup companies in Japan. You don’t necessarily need to only use products from these brands, but following them can be helpful for achieving this look. Here are a few of my favourite ryosangata type brands and links for how you can buy them outside of Japan…!

Jill Stuart 


Heroine Make



 Ryosangata & Jirai-kei makeup tutorial 

Base cosme

For my base cosmetics, I'm using a light moisturiser and then a high spf sunscreen from canmake. This sunscreen also acts as a primer, and feels so relaxing and cooling on your skin~ Next, I've applied a light pink base colour by Sana, and Dior concealer under my eyes, nose and chin to blur out my dark circles and pores a little. I love this concealer, as they have quite a good variety of shades…! I use the shade 00, which is perfect for those with pale skin. I like to blend concealer with a small round brush (like this one from Jill Stuart !) so that the application is more precise

For the blush, I've really been loving this shade of ‘lollipop pink’ by canmake~ The cool toned pale pink is so flattering for my skin type, and looks really cute with this style of makeup! I like to apply my blush in a circular pattern, towards the outer corners of my face. After applying blush, I then apply a little contour on the outer corners of my face. For contour, I just use a pale toned brown eyeshadow and blend~ Once the contour is done, I seal the makeup in place with this beautiful powder pact by Dior…! This pact has been very popular on instagram for ryosangata girls, and i can see why; it gives your skin such a beautiful, soft glow

Products used:

Base: Sana smooth colour base (pink)

Sunscreen: Canmake Mermaid Skin Gel  

Concealer: Dior Forever Skin Correct 

Blush: Canmake Powder Cheek

Powder: Dior Forever Cushion Powder

Eye cosme

For the most important part of the makeup, I am wearing these ‘almond’ coloured contacts from the Angelcolour brand~♪ This is a popular lenses brand for ryosangata style makeup, they had a super cute display in Harajuku when i visited...!♡ the colour of the lens I'm wearing is ‘almond’, with a diameter of 14.4.  I like to start by drawing on my eyebrows. having very light, soft looking eyebrows makes the face appear more cute and doll-like, and is a staple in ryosangata makeup. I prefer to shave my own eyebrows off and draw them in a shape that is higher up on my face, making my eyes appear bigger and softer~ it might seem a little extreme, but this makes such a difference to the overall look, so I'd actually recommend it...!

For mascara and liner, heroine make is my absolute favourite. The liner has such a fine tip, it's incredible!~♪ I apply a very small line that extends my eye shape, and droops slightly to give a softer and pien-like affect. Next, I've followed along my tear line to emphasise them, without drawing this line too heavily. After the liner, I apply heroine make mascara and separate the lashes with tweezers to make sure they aren’t sticking together. Be careful not to over-apply mascara, as that can also make the lashes look a little too clumpy~

Once the liner is done, I then move on to eyeshadow! I start off by applying a light sparkly white shadow by Jill Stuart to my upper lids, keeping this area of the eye quite simple. Next, I take a light brown shadow from the same palette and use it to contour the tear bags and natural shape above my eye. When drawing tear bags, I prefer to use an angled brush for accuracy, and to prevent as many mistakes~ For a sparkly under eye, I start off with a base of canmake soufflé eyes palette lightest shade, and cover it with Jill Stuart lightest shade in this palette. Next, i apply a pretty sparkly white eye glitter…!♡ The one i’m currently using is by canmake and is so cute To achieve a glittery look, I like to layer my glitters quite a bit, and focus on applying glitter to the centre and inner corner of my eyes.

Products used: 

Eyebrows: Jill Stuart nuance brow palette

Eyeshadow:  Jill Stuart eternal couture eyes velvet, Canmake soufflé eyes

Tear liner: Canmake glittery eye liner

Lenses: angelseries ‘almond’ type colour 

Mascara: heroine make waterproof mascara in black

Eyeliner: heroine make eyeliner in black

Lip cosme

For the lips, I tend to keep the makeup quite simple and focus on making my lips glossy. A darker lip works really well for jirai type makeup, but my preference is more of a light colour as worn by most ryosangata girls~♪ I start by applying a nourishing lip balm by Jill Stuart, which has a little bit of a pink tint to it. ‘Next, I’ve just applied my Dior lip glow balm over the top for a little more colour, keeping towards the inner corners of my lip for a subtle gradient affect. Finally, I’ve applied my Dior lip gloss over the top to make the lips nice and shiny! In addition, i also like to use a small brush and apply a little concealer to the sides of my lip and Cupid’s bow, to make them more pronounced 

Products used:

Ryosangata hair make: heatless curls

For the final part of the tutorial, I just wanted to share this easy hair tutorial with you from my twitter…! To achieve this classic ryosangata hairstyle, I simply wear this silk hair piece overnight, and wrap my slightly damp hair around it. Because my hair is bleached and dyed, it really helps to have a heatless curling routine that ensures I have my favourite twin-drills every day, whilst keeping the hair soft and healthy Additionally, this hair-set is just so easy to do, and saves me a lot of time…! I couldn’t recommend it enough~

Thank you so much for reading, and I hope that this post was somewhat helpful in giving you ideas for ryosangata or jirai-kei makeup and hair styling! I’ve been trying my best to make my routine as specific as possible, but let me know if you have any other questions or product recommendations

Evie xox 

© Eviebunnie